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Rosé: The Drink of “Entitled Assholes”?

By Charles Olken

The other day, my friend Blake Gray wrote a blog article1 with the title I have lifted and used as my own for my comments about what Rosé has become. Blake is right, in his own unique way, in his assertion that pink wines, presumably dry and from Europe, are the “next big thing”. All of a sudden, everyone is drinking them.

Well, good on them, whether they are rich and entitled or the ordinary wine chaser who is looking for something satisfying for less than half a day’s pay. It is not like those wines have suddenly emerged onto the wine stage. They have been there and been there and been there, and lots of folks who follow flavor and the right wine for the right setting have been enjoying Rosé for years.

A friend of mine, a winemaker whose connections to me go back some years, recently told me of his impending trip to Spain to run with the bulls. I told him of my trip to Pamplona some years ago and my walk down the bull run in the week before the bulls arrived. That was scary enough just trying to imagine how to get away from one of those two-ton Tonies with malice in its eyes.

It would be better, I told him, to go sit in the Plaza on one of those blazing hot days and suck back a light, ice-cold Garnacha Rosé bristling with acidity—simple, fruity and perfectly refreshing. Yes, a pink wine of little pretension was just perfect. And we did not need the rising and falling tides of the wine world to tell us it this was the wine for the place and time.

And that is how it should be. We don’t need the “latest” thing to tell us what to drink. If you want something different, go out and try something different. You might discover, as I did, that beer is not the only perfect drink on a hot day in Pamplona.



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by paul wagner
Posted on:6/26/2015 9:04:38 AM

Oh Yeah.  I remember those days...and those roses...

Too bad Hemingway didn't write about them--he never knew what he was missing.


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