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Who’s Killing The Great Wines of California

By Charles Olken

I am tempted to make this the shortest blog entry on record.

The argument that Millennials are killing off the domestic wine industry is utter poppycock. Doomsayers are warning us, and I am warning them. Stop.

I could cite all kinds of statistics, but let me give you just one. The prices for grapes are high for the highly sought out wines, but low for the lowest of the low. It is not a problem of great moment that inexpensive wine is facing competition from all over the world. That is not a new phenomenon. It has been going on for decades, and it won’t go away.

Yes, some farmers in the Central Valley will have to pull their jug wine vines and plant pistachios or some other crop, but since when is that unheard of in agriculture?

So, not to worry when you read that wine sales are being “killed”. Let me know when the prices of Napa Cabernet, Russian River Pinot Noir, Ballard Canyon Syrah start to drop.

I am tired of listening to the doomsayers in the political world, and I am tired of listening to the doomsayers in the wine world.

Rant over. I am off to the wine cellar to find some appropriately lovely pink bubbles to enjoy on Sunday.


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